HOW-TO DO YOUR OWN PR: GET FEATURED IN NEWSPAPERS, MAGAZINES AND ON TV/RADIO – PR TIPS FROM A PUBLICIST AND JOURNALIST

HOW-TO DO YOUR OWN PR: GET FEATURED IN NEWSPAPERS, MAGAZINES AND ON TV/RADIO – PR TIPS from a publicist and journalist by Sparkle Communications (Sophie Mei Lan)

Beat the scroll hole of social media by creating evergreen content, gain credibility by getting featured in the press and most of all share your story to have the greatest impact. 

But how do you get into newspapers, magazines and acquire online articles and features? 

I’m Sophie Mei Lan, an award-winning journalist who has worked for local and national TV and newspapers and I continue to work from home as a newspaper columnist, author, documentary maker and PR coach/Media Consultant aka The Sparkle Coach (https://TheSparkleCoach.com).

I am far from anti-social media – I have amassed an online following of 100k plus across platforms and utilise social media as one of the fundamental keys in sharing my own stories and building my businesses. But too often, I see over-stretched business owners, brands and influencers flog their guts and mental health over creating and consuming micro content… and overloading their brains consuming all the information being churned out. Whilst I love social, it is just one pillar of marketing (granted, there is always the exceptional story of someone going viral, but often there is more to it than just a simple tweet or social post, so I would always begin by creating the macro content (e.g. the newsletters/mail-outs, press releases, blog posts, vlogs, podcast episodes etc..) and then break this one piece of macro content down into micro content for social media. 

As social media is increasingly competitive, many of us are already creating huge valuable chunks of content which could be slightly refined and used as macro content then broken down into snippets. 

Further still, if your content is featured on a website, online blog/newspaper or youtube channel, for example, this can serve as evergreen content which keeps reaping you rewards rather than getting lost in the over populated world of social. 

Here are some PR tips to get you started: –

Consume 

Read the publications, listen to the stations or podcasts and consume the programmes and outlets that you would love to be featured in. Also, think about what your customers will be consuming? And consume that content  too. It’s always worth exploring a few places to get a feel for what you enjoy, what you don’t and the style of each place.

Is it long-form content with a theme? Are their guest experts or other businesses featured? Is it paid for coverage or part of an honest article? 

Contribute 

Where can you add value and how? What is current and topical? How can you link what you do to their agenda? 

This is where social can come in too as you can follow outlet on social media and engage with journalists on twitter and follow the #JournoRequest hashtag for example. Most of all build relationships where possible. 

Community:

Start and support local Media by offering value and support to heir campaigns, coverage and regular content. Perhaps they ask for an opinion? Often they love powerful personal stories of those in their community. 

– Craft & create timely content: 

What’s happening in the news? What’s helpful to share right now? – Create bespoke press releases or pitches 

Get in touch for support on this @TheSparkleCoach on social media or via email sophie@evokemediagroup.co.uk

– Contact media & press 

Simply get in touch and introduce yourself, offer support and acknowledge what you enjoy about what they do. It’s not about a hard sell or cold call. Less is more and us journalists are humans too (granted also with overflowing inboxes, so don’t be disheartened if we can’t reply!) 

– Continue… repeat and learn… 

Keep consuming, creating, trying and don’t give up… 

Our failures are our stepping stones to success. Sophie Mei Lan aka @TheSparkleCoach 

So try not to feel defeated by the social media algorithms, up your game, they are also marketing companies with an agenda, so utilise it but swap scrolling for brain naps and get laser focused on speaking your truth and building your brand for life! 

For more focused help, email: sophie@evokemediagroup.co.uk and read https://SparkleUpNorth.com and https://EvokeMediaGroup.co.uk’s blog post. Or follow me @TheSparkleCoach on social media or go to my new site (coming soon) at: https://TheSparkleCoach.com

PODCAST TIPS: How to start and boss your podcast like a pro 

PODCAST TIPS: How to start and boss your podcast like a pro 

  1. Consume
    Listen to a variety of podcasts and take notes on elements you like or you think could be improved. 
  2. Plan
    What do you want to create? Why? What’s your passion and area of expertise? How is it going to look and write a rough structure 9this will save on editing time) 
  3. Schedule
    “A goal without a plan is just a wish” make a realistic schedule so you can stick to it and also how you are going to deliver and record it. 
  4. Create in bulk 

Set up your mic or phone or software e.g. zoom for a vodcast. I prefer to create podcasts and vlogs in bulk to save time so once I am in the flow so I do several. 

  1. Edit

Either pay an editor, collaborate with someone or there’s plenty of free software to edit. But the time is saved in the planning and the recording so it is easier to edit as you go, or at least take notes. 

  1. Host
    Find a hosting platform as this is how it is easier to share on all platforms I use and like Buzzsprout: https://www.buzzsprout.com/?referrer_id=1420630 (affiliate link) 
  2. Publish
    Just go for it. It’s better to publish something than nothing. You will evolve and refine in time. 
  3. Promote
    Share with relevant people and communities/groups. Also look for collaborations. And encourage people to leave reviews if they enjoy it
    I create a mental health and wellbeing Recovery Road Podcast, you can find it here: https://mamamei.co.uk
Recovery Road by Sophie Mei Lan #RecoveryRoad @mamameiblog

Tips: Start as cheaply as possible until you know what you want to do so you can focus on serving people and enjoying it because it’s your passion rather than worry about selling and making money back. 

“Telling is not selling

Selling is in the words

Buying is in the silence”

How to start a Podcast for free (ish) 

  • Create a free sound booth at home by using a room with lots of furnishings inside to avoid echo (and try make sure everything other than your recording equipment is turned off e.g. cooker/washing machine. 
  • For voice overs, put a duvet over your head (obviously so you can breathe too! But it gives a vocal booth effect). 
  • You can use voice memo/notes on your phone to record or use air pods to record if you don’t have a mic (I use a rode mic and attach to phone or zoom if I am recording quickly). 
  • If i am recording over skype/zoom etc you can use quicktime to also record it for better quality. Also I always ask guests to record the video too so I can make a vlog and podcast. I also find eye contact helps with a good conversation/interview. 
  • Start simple. Don’t overcomplicate it. You learn from practice. 
  • Use free trials of apps and hosts if necessary but always be aware the difference between ‘free apps’ and ‘freemium’ (the latter is where it is free to start and then you have to pay at some point so these can be frustrating so alway research first e.g. Buzzsprout uses this model but I was aware and that was the platform I had been recommended most so I only tried that one and found it easy enough). 
  • DIY your own promotion/PR/sharing 
  • Remember podcasts are brilliant for ‘macro’ pieces of content which you can break down into micro pieces of content e.g. social media posts.

Peace, Love and Sparkles 

Sophie Mei Lan 

Aka @thesparklecoach 

HOW-TO DO YOUR OWN PR: GET FEATURED IN NEWSPAPERS, MAGAZINES AND ON TV/RADIO – PR TIPS from a publicist and journalist

Beat the scroll hole of social media by creating evergreen content, gain credibility by getting featured in the press and most of all share your story to have the greatest impact. 

But how do you get into newspapers, magazines and acquire online articles and features? 

I’m Sophie Mei Lan, an award-winning journalist who has worked for local and national TV and newspapers and I continue to work from home as a newspaper columnist, author, documentary maker and PR coach/Media Consultant aka The Sparkle Coach (https://TheSparkleCoach.com). 

I am far from anti-social media – I have amassed an online following of 100k plus across platforms and utilise social media as one of the fundamental keys in sharing my own stories and building my businesses. But too often, I see over-stretched business owners, brands and influencers flog their guts and mental health over creating and consuming micro content… and overloading their brains consuming all the information being churned out. Whilst I love social, it is just one pillar of marketing (granted, there is always the exceptional story of someone going viral, but often there is more to it than just a simple tweet or social post, so I would always begin by creating the macro content (e.g. the newsletters/mail-outs, press releases, blog posts, vlogs, podcast episodes etc..) and then break this one piece of macro content down into micro content for social media. 

As social media is increasingly competitive, many of us are already creating huge valuable chunks of content which could be slightly refined and used as macro content then broken down into snippets. 

Further still, if your content is featured on a website, online blog/newspaper or youtube channel, for example, this can serve as evergreen content which keeps reaping you rewards rather than getting lost in the over populated world of social. 

Here are some PR tips to get you started:  

– Consume
Read the publications, listen to the stations or podcasts and consume the programmes and outlets that you would love to be featured in. Also, think about what your customers will be consuming? And consume that content too. It’s always worth exploring a few places to get a feel for what you enjoy, what you don’t and the style of each place. Is it long-form content with a theme? Are their guest experts or other businesses featured? Is it paid for coverage or part of an honest article?

– Contribute
Where can you add value and how? What is current and topical? How can you link what you do to their agenda? 

This is where social can come in too as you can follow outlet on social media and engage with journalists on twitter and follow the #JournoRequest hashtag for example. Most of all build relationships where possible.

– Community: Start and support local Media by offering value and support to heir campaigns, coverage and regular content. Perhaps they ask for an opinion? Often they love powerful personal stories of those in their community.

– Craft & create timely content: 

What’s happening in the news? What’s helpful to share right now? 

– Create bespoke press releases or pitches 

Get in touch for support on this @TheSparkleCoach on social media or via email sophie@evokemediagroup.co.uk

– Contact media & press
Simply get in touch and introduce yourself, offer support and acknowledge what you enjoy about what they do. It’s not about a hard sell or cold call. Less is more and us journalists are humans too (granted also with overflowing inboxes, so don’t be disheartened if we can’t reply!) 

– Continue… repeat and learn…

Keep consuming, creating, trying and don’t give up…
Our failures are our stepping stones to success. 

Sophie Mei Lan aka @TheSparkleCoach

So try not to feel defeated by the social media algorithms, up your game, they are also marketing companies with an agenda, so utilise it but swap scrolling for brain naps and get laser focused on speaking your truth and building your brand for life! 
For more focused help, email: sophie@evokemediagroup.co.uk and read https://SparkleUpNorth.com and https://EvokeMediaGroup.co.uk’s blog post.
Or follow me @TheSparkleCoach on social media or go to my new site (coming soon) at: https://TheSparkleCoach.com