Most charities are so hyper-focused on the important work they deliver, that they don’t invest in their marketing, explains a leading web design agency who specialises in transforming the websites of charities. Huddersfield based agency, Fallen Leaf Design have recently completed a ‘game-changing’ website for national charity, Association of Child Protection Professionals. Helping the charity reach that next level by improving their efficiency to create more members, and inevitably to make a bigger impact on those they serve. 

Company Director, Adam Welsh, said: “Charities deserve to capitalise on digital technology, and it can ensure their sustainable success too. We want to use technology to create change and impact on people’s lives. Having a great website can reduce business admin, drive revenue and be a cost-effective shop front without massive overheads. We’re not just a web design company we’re a solutions provider,” said Adam Welsh, 39, owner of Fallen Leaf Web Design. 

Adam and his team of five turned his passion into a business nine years ago and now specialises in helping charities streamline their business, but most of all enable them to serve more people. 

“We love working with charities because we can use technology to really help them focus on the important work they’re doing,” added Adam who has just completed his latest website for York-based charity AoCPP. 

AoCPP are a charity that support and train the people that support vulnerable children and young adults in the UK. 

AoCPP had an existing website which was costly to maintain, and they were on an annual contract with limited options. Fortunately, the charity were referred to Fallen Leaf and were seen as the ‘right fit’ to help them achieve their goals. Fallen Leaf Web Design could take the charity from feeling stuck to sustainable. The new website is now more accessible for visually impaired individuals, cognitively impaired, deaf or hard of hearing and an aging population. Director Adam says “70% of UK websites currently exclude 20% of the population which means that these site visitors never return. By making simple changes to the website, we can improve how long visitors stay on the website, and who can access the information.”

The team at Fallen Leaf are able to use their expert knowledge to transform any website with their advanced technical solutions which make it easier for the client to use.

“AoCPP are a membership organisation, so the objective was to streamline the member process, signpost information easier and allow the charity to reduce admin tasks and increase memberships, which ultimately helps their charity to make a return on their investment” explained Adam who always wants to make sure the third sector get as much value from their marketing activities as possible. 

Charity spokesperson, Helen Wilson said “Adam and the team at Fallen Leaf Web Design worked closely with us to understand our organisation and to help us become clearer about what a high functioning, good quality website could do for us.  The project was well managed and collaborative from the start. The new site was delivered ahead of schedule and has already generated an increase in memberships for the AoCPP and given us the ability to manage more of our events via the website freeing up our valuable administrative resource to concentrate on other work.  We will continue to work with Fallen Leaf as they support us to develop the e-commerce element of our income generation strategy. The down-to-earth, approachable, and can-do attitude of this company make them a pleasure to work with.”

The website ( now allows for e-commerce, a new member’s platform and the charity can sell events through the platform, reducing their business admin.

To Fallen Leaf, it’s a simple solution but for the charity it has been a game changer. 

“What we’ve done for the charity has really laid that foundation for them – they’ve got the platform to really build on which they didn’t have before. The website makes a real impact and is much clearer in it’s proposition and communication with members and site visitors.

Fallen Leaf Web Design proudly say that they are always looking for their web solutions to generate revenue for the business, is the right fit and produces exceptional value. Many agencies can create a website, but where Fallen Leaf excel is with the planning, understanding of the objectives and taking a holistic approach. “For our team it’s about making an impact not just making a profit,” Adam added. 

Fallen Leaf Web Design now works with many charities after discovering the benefits they could offer non-profits.

Adam said: “We call the third sector ‘profit for good’ organisations as we know that they do need to drive a revenue and save money to do more good in the world.” 

For more information on Meltham based company Fallen Leaf Web Design, go to:

Storytelling facts and why its so powerful for brands/businesses and children

Here are some facts about storytelling that you need to think about when writing a story:
In the 14th century, the word story was referred to an account believed to be true. The earliest use of it was an anecdote in 1425.

Very little is known about the author of Aesop’s Fables except that he was a storyteller and slave who lived in Ancient Greece around 500BC.

Over 500 million people use Instagram Stories every day.2021 Storytelling Stats You Need To Know – Contentworks
Video continues to raise the bar in visual storytelling. Did you know that Facebook video posts garner 135% greater organic reach than photo posts? If you have basic video knowledge, video is a great way to get your brand noticed. 16 Statistics that Make the Case for More Visual Storytelling in Law Firm Content Marketing — Harrington – Thought-Leadership Marketing for Lawyers and Law Firms (

Visual storytelling can help you remain at the top of mind of your audience. According to this infographic from HubSpot, 80% of people remember things they see or experience. 16 Statistics that Make the Case for More Visual Storytelling in Law Firm Content Marketing — Harrington – Thought-Leadership Marketing for Lawyers and Law Firms (

National Storytelling Week is always held in the week of 3rd February, the feast day of St Blaise. St Blaise lived in Armenia in the fourth century. He was a healer of throats and a physician of souls.

Stories have power- they help us understand ourselves and those near to us. 25 Things You Should Know About Storytelling – Chuck Wendig: Terribleminds

A good story is a good story regardless of genre. 5 Things You Should Know About Storytelling – Chuck Wendig: Terribleminds

Always ask, why do I want to tell this? – Know why you’re telling it 5 Things You Should Know About Storytelling – Chuck Wendig: Terribleminds

It’s an ancient art- as old as human language. Five facts about Storytelling. What do recent events such as political… | by Romain Pittet | New worlds, new rules, new routes. | Medium

Why is it so powerful?
There are many reasons why storytelling is powerful, so for example for businesses/brands:
Stories about the founder, stories about clients, stories about the staff. Stories that connect an organisation’s vision and mission are extremely powerful at helping every single employee to understand the role they play in achieving those goals.

Storytelling connects the data with experience – an example is the “experience gap”. They connect data with people’s experiences. Consider what we’ve been advised during this pandemic: to maintain a metre and a half distance, wear a mask, use hand sanitiser. These are instructions based on scientific data. This leaves room for “it doesn’t apply to me” and “I don’t want to do it because I’m being told to do it” thinking.

Storytelling is understood by all- stories can be understood by anyone and everyone regardless of age, gender, experience or cultural background.

They take what would be abstract concepts into four intelligences – analytical, emotional, somatic and field intelligence, which help decision making and generate action .

Why Is Storytelling So Powerful? Business Leaders Take Note (

Why Storytelling is so powerful? (

What do stories teach us?
Stories teach us about life, about ourselves and about others.
Storytelling is a unique way for students to develop an understanding, respect and appreciation for other cultures, and can promote a positive attitude to people from different lands, races and religions.

Why is storytelling powerful and important for children?
Why stories are important

Learning to read is important, we all know that. Research shows that people without good literacy skills do worse in education and are more likely to be unemployed or even suffer from health and relationship problems.
But there’s evidence to suggest that the benefits of being read to frequently as a child go way beyond just literacy skills.

The stories we hear as children shape our view of the world.
Most small children live their lives in quite a limited environment. Reading stories to children can show them far-flung places, extraordinary people and eye-opening situations to expand and enrich their world.

It can also be a great way of helping them deal with real life situations that they need help to deal with. Researchers have found that the brain activity that occurs when we read fiction is very similar to experiencing that situation in real life, so reading about a situation helps children work out how to solve it in reality.

It improves their vocabulary , it improves their listening skills, it develops their imagination and creativity