Storytelling facts and why its so powerful for brands/businesses and children

Here are some facts about storytelling that you need to think about when writing a story:
In the 14th century, the word story was referred to an account believed to be true. The earliest use of it was an anecdote in 1425. Express.co.uk


Very little is known about the author of Aesop’s Fables except that he was a storyteller and slave who lived in Ancient Greece around 500BC. Express.co.uk


Over 500 million people use Instagram Stories every day.2021 Storytelling Stats You Need To Know – Contentworks
Video continues to raise the bar in visual storytelling. Did you know that Facebook video posts garner 135% greater organic reach than photo posts? If you have basic video knowledge, video is a great way to get your brand noticed. 16 Statistics that Make the Case for More Visual Storytelling in Law Firm Content Marketing — Harrington – Thought-Leadership Marketing for Lawyers and Law Firms (hcommunications.biz)


Visual storytelling can help you remain at the top of mind of your audience. According to this infographic from HubSpot, 80% of people remember things they see or experience. 16 Statistics that Make the Case for More Visual Storytelling in Law Firm Content Marketing — Harrington – Thought-Leadership Marketing for Lawyers and Law Firms (hcommunications.biz)


National Storytelling Week is always held in the week of 3rd February, the feast day of St Blaise. St Blaise lived in Armenia in the fourth century. He was a healer of throats and a physician of souls. Thehistorypress.co.uk


Stories have power- they help us understand ourselves and those near to us. 25 Things You Should Know About Storytelling – Chuck Wendig: Terribleminds


A good story is a good story regardless of genre. 5 Things You Should Know About Storytelling – Chuck Wendig: Terribleminds


Always ask, why do I want to tell this? – Know why you’re telling it 5 Things You Should Know About Storytelling – Chuck Wendig: Terribleminds


It’s an ancient art- as old as human language. Five facts about Storytelling. What do recent events such as political… | by Romain Pittet | New worlds, new rules, new routes. | Medium

Why is it so powerful?
There are many reasons why storytelling is powerful, so for example for businesses/brands:
Stories about the founder, stories about clients, stories about the staff. Stories that connect an organisation’s vision and mission are extremely powerful at helping every single employee to understand the role they play in achieving those goals.


Storytelling connects the data with experience – an example is the “experience gap”. They connect data with people’s experiences. Consider what we’ve been advised during this pandemic: to maintain a metre and a half distance, wear a mask, use hand sanitiser. These are instructions based on scientific data. This leaves room for “it doesn’t apply to me” and “I don’t want to do it because I’m being told to do it” thinking.


Storytelling is understood by all- stories can be understood by anyone and everyone regardless of age, gender, experience or cultural background.


They take what would be abstract concepts into four intelligences – analytical, emotional, somatic and field intelligence, which help decision making and generate action .

Why Is Storytelling So Powerful? Business Leaders Take Note (colinjamesmethod.com)

Why Storytelling is so powerful? (linkedin.com)

What do stories teach us?
Stories teach us about life, about ourselves and about others.
Storytelling is a unique way for students to develop an understanding, respect and appreciation for other cultures, and can promote a positive attitude to people from different lands, races and religions.

Why is storytelling powerful and important for children?
Why stories are important


Learning to read is important, we all know that. Research shows that people without good literacy skills do worse in education and are more likely to be unemployed or even suffer from health and relationship problems.
But there’s evidence to suggest that the benefits of being read to frequently as a child go way beyond just literacy skills.


The stories we hear as children shape our view of the world.
Most small children live their lives in quite a limited environment. Reading stories to children can show them far-flung places, extraordinary people and eye-opening situations to expand and enrich their world.


It can also be a great way of helping them deal with real life situations that they need help to deal with. Researchers have found that the brain activity that occurs when we read fiction is very similar to experiencing that situation in real life, so reading about a situation helps children work out how to solve it in reality.

It improves their vocabulary , it improves their listening skills, it develops their imagination and creativity

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Daniel crossfield

I'm a sports fanatic and sport is my passion

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