OGSM Method: How to set PR, Marketing and Business goals

OGSM METHOD which is an abbreviation for Objectives, Goals, Strategy, and Measures is a great way to set your marketing or business goals for the year ahead.

OGSM Method helps with what you want to achieve and the strategy you should use to get there. It’s a popular method used by many organisations.

You could do this as an excel spreadsheet or to start with a mind map to make notes.

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What is the OGSM Method?

OBJECTIVES: These can be personal or professional E.g. I want to work four days a week in school hours or I want to increase my profit margin by £100k.

GOALS: Then split your objectives down into specific goals e.g. I want to achieve (x) goal by (x) date.

STRATEGY: How am I going to achieve that? What things can I do to achieve that e.g Networking / Facebook Ads/ PR.

MEASURE – How am I going to measure it works? E.g. Every event I go to I want to come out with 3 leads for my 10k packages or a certain conversion rate for your ads.

“A goal without a plan is just a wish.” Antoine de Saint-Exupéry

“Focus on the journey, not the destination,” so whilst we wish for the desired ‘outcome’ goal focus on daily wins and the ‘process’ goals because rituals= results.

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