A “SHY SEAMSTRESS” EXPANDS FASHION EMPIRE AND LAUNCHES A ‘PINK PALACE HQ’ DESPITE LOCKDOWN WOES
“Insta-Famous” Fashion Designer and Entrepreneur of the Year – who styles every woman from celebrities to brides and women post-op, has expanded thanks to a blossoming online following Stylist to the stars Jordan Wake, 28, transforms Cleckheaton town centre with long-awaited launch of her “Pink Palace” Wake Bespoke HQ Celebrities, influencers and women from all walks of life have booked in for an exclusive style consultation with the designer herself Wake has launched a new activewear range and sewing masterclasses in Lockdown whilst the HQ was forced to delay opening Jordan thanks her business growth to building a ‘holistic business’ based on female empowerment, which she has evolved to adapt and grow throughout a recession and recently a pandemic
A new multi-storey fashion design studio has opened up it’s new “pink palace” HQ sprinkling some glitter onto Cleckheaton town centre Wake Bespoke which has amassed a large online following for it’s lavish tailor-made designs seen on the likes of influencers, the cast of TOWIE and A-listers on the red carpet, has “finally had it’s fairytale ending” after a tumultuous year of Lockdowns delaying its launch.CEO and chief designer Jordan Wake said: “We’ve used this time to our advantage, to really give our new home a dazzling makeover! “We know it’s been a challenging time but in our true spirit of empowering transformations and true makeovers to glow from the inside out… we have utilised this time to focus on our core, create new products to suit the active lifestyles of our customers, lead online sewing masterclasses and create our very own pink palace to add some sparkle back into people’s lives.”Jordan, 28, who has evolved from a studio apartment HQ in Leeds City Centre to three floors dedicated to her dream of dressing women to feel empowered, thrived online in lockdown with a viral campaign of women dressing up in her most flamboyant designs whilst doing menial tasks at home due to events being cancelled. She also set up the Glow and Grow Ladies Network community for women who want to level up in life.
Jordan, originally from Leeds, started out as a “shy seamstress” on work experience where she would spend her nights at her grandmas house to finish off her own designs. But thanks to her unique flamboyant style and her passion for creating any design for each woman regardless of background, she quickly rallied up enough support to launch her own business “Just Jordan,” she laughs. With her humble down-to-earth Yorkshire personality, she quickly built up a repertoire of returning clients from women recovering from a range of surgeries to prom queens and brides as well as catwalk models. She said: “We’re all about making every woman feel amazing from the inside out, we’re a female empowerment company disguised as dress makers!” After making a storm online, celebrities and top influencers took note and started arranging exclusive fittings from Jordan who has evolved into the global fashion brand Wake Bespoke. Jordan said: “I am naturally an introvert, so social media gave me the platform and the confidence to build my customer base and most of all serve every woman from the red carpet to brides walking down the aisle, from party goers in Ibiza to school prom dresses. “Whatever age, background, size, style or challenge, we promise to use our skill, warmth of our friendly team and experience to empower every woman from unique costumes to off-the-peg activewear. “We’re family run and owned and we can’t wait to welcome every woman into our store whether it be to book a consultation in our new HQ or online to shop, book a consultation or just get in touch about our range of feel-good products and sewing masterclasses.”
It’s a “fairytale ending” as Jordan and her team leap forward into a new story offering a range of services, serving guests near and far and bring some cheer back to Cleckheaton, West Yorkshire with their new Wake Bespoke HQ complete with a consultation area, gift shop and instagrammable backdrops. Jordan said: “I have dropped ‘just’ from my vocabulary too, I am not just Jordan or just a seamstress, I am a CEO of a female empowerment company which is starting it’s new fairytale with a fitting premise!“I can’t wait to welcome all women into my store or say hi on one of my outline platforms, you can find us @WakeBespoke.”
You can shop now for Wake Bespoke’s latest collections via the boutique section on their website, by going to: https://www.wakebespoke.co.uk/ or you can book a consultation for made to measure services either online or in store. Wake Bespoke’s new premise is located at 51 Northgate, Cleckheaton, BD19 3HS. Bookings are via appointment only. You can also follow Wake Bespoke on instagram, facebook and twitter @wakebespoke.
Article by Sparkle Communications
JORDAN WAKE: FACTFILE
From “Just Jordan the dressmaker” to CEO of Female Empowerment Empire….
Wake’s Ethos: Be Your Best You About Wake Bespoke is a forward thinking female run empire with a mission to transform the confidence and clothes of women globally, whilst being down-to-earth and based in Cleckheaton, West Yorkshire.
Wake has transformed the wardrobes of celebrities, influencers and a range of women from all backgrounds. Wake Bespoke founder and chief designer, says: “I want women to embrace their beauty and bodies and feel amazing in what they wear. From extravagant costumes to couture wedding dresses, from lounge wear to active wear.“I help women be seen, feel amazing and most of all give them the encouragement to wear whatever they want to wear.” Jordan has dressed the likes of TV stars to celebrities on the red carpet and those clubbing in the hottest bars in Europe. From party outfits to chic gowns, nothing is over the top or ‘too much’ in this design house. She says: “I love transforming the lives of brides, women who are post-op and any woman who wants to learn how to rock her own unique style or simply follow our forward-thinking collections. “From affordable items to one offs, we offer a bespoke service to suit everyone.” Entrepreneur of the Year 2020 Fashion Designer of the Year 2021 Meet Jordan Wake, CEO of Wake Bespoke
Boss and Chief Designer of award-winning fashion brand…
Jordan Wake, 28, lives in Leeds, UK and runs her online fashion empire from her shop and design house in Cleckheaton, West Yorkshire.
“I am the CEO & founder of Wake Bespoke which is not just a bespoke dressmaker but a female empowerment company disguised as one.“My aim is to make everyone who walks through my door no matter age, shape or size feel amazing in the skin they are in. “I’ve also taught my skills to younger girls & helped them to start their own sewing businesses previously.”
Social Media famous Wake Bespoke… with influencers, celebrities and her clients sharing her designs online
Jordan runs @WakeBespoke with a combined social following of 50k. She also has her own Jordan Wake profiles @Wake.Jordan as well as weddings and activewear… Jordan and her team love to share the transformational clothes they are creating for women everywhere. Jordan says: “I’ve got my personal social media showcasing all my own outfits, personal development & real life diaries so that women can see the real me… “Sometimes I’m dressed down and shy, and other times I am out there and wearing some of my most flamboyant designs. “But I am always quietly confident these days after my own journey from hiding away to putting myself on the catwalk and now in the press and online!” Jordan also loves to give a platform to other female leaders as she is all for women to wow and show up in their own authentic way!
Where it all began:
In Jordan’s words…
“I studied fashion at Craven College in Skipton. I then got a national diploma in Fashion & Design and did an extra year of an art course to build my portfolio for university but then I decided it wasn’t for me and I went to work in Magaluf for the Summer!” From Volunteer seamstress to Sewing for the Stars “I did some volunteer work with a woman who had a clothing business when I got back and she helped me make my first ever dress on my own – I posted it on Facebook and everyone wanted one…“I also had a job as a seamstress at this time but it was making me miserable as it was sewing boring stuff so I soon quit to pursue my childhood dream of being a fashion designer.“And here I am dressing models, TV stars and most of all empowering real women to look good and feel good.” Jordan has dressed many reality TV stars and has a premises in West Yorkshire
Read all about WAKE BESPOKE HERE:
Here at Wake our brand’s ethos is all about women empowerment. To us this means encouraging women to feel great in the skin that they’re in.We do this by specialising in made to measure bespoke garments that are for all shapes & sizes. We make sure that we take you & your individual needs into consideration – what makes you feel good, what colours compliment you & what you want. We help make it a personal experience as nothing is more important to us than you leaving feeling beautiful, amazing and empowered being YOU!
More about Jordan Wake:
Jordan Wake, 28, runs Wake Bespoke which is a tailor-made fashion brand for real women of all shapes and sizes. She dresses any woman from a police officer to the cast of TOWIE… She has a passion for feel-good fashion that is made to enhance a woman’s inner and outer beauty. She has more than 50k followers online, a number of awards under her glittery belt and there’s nothing she loves more than building her business, wearing gems, bigging up women and transforming the confidence of any queen (or the odd king) that walks into her design studio. Jordan says: “I like to help make a woman feel amazing in what they wear… they should not change themselves to suit any clothes, it is the clothes that need to compliment their confidence and personalities.” Jordan herself is a big believer that women can wear anything or nothing as long as that woman is happy that is all that matters. “I love seeing women transform from being shy to owning what they wear in mind and body.“Often women I’ve styled have had surgery or lost or gained weight and are scared to let me measure them in a fitting. But I am literally looking at the numbers and working out what will suit them, I am not bothered what the numbers are. It is about the woman and all of her!”
Jordan Wake, 28, who is born and bred in Leeds, West Yorkshire show to fame online @WakeBespoke with a following of 50k and on TV over the past 5 years. She also has her own @jordanwakeupp profiles – “I’ve got my personal insta showing all my own outfits & personal life – share what books I’m reading and promote other females in business cause this is important to me.”
Jordan’s career in her words… “I studied fashion at Craven College in Skipton, got a national diploma in Fashion & Design – did an extra year of an art course to build my portfolio for university but decided it wasn’t for me and I went to work in Magaluf for the summer!“I did some volunteer work with a woman who had a clothing business when I got back and she helped me make my first ever dress on my own – I posted it on Facebook and everyone wanted one…“I also had a job as a seamstress at this time but it was making me miserable as it was sewing boring stuff so I soon quit to pursue my childhood dream of being a fashion designer.“I am now the CEO & founder of Wake Bespoke which is not just a bespoke dress-makers but a female empowerment company disguised as one. “My aim is to make everyone who walks through my door no matter age, shape or size feel amazing in the skin they are in. “I’ve also taught my skills to younger girls & helped them to start their own sewing businesses previously.“Whilst I am proud of having my designs show on top celebrities and social media influencers, my biggest success is to have helped more than a thousand real women feel amazing regardless of their background by giving them the confidence to wear clothes that make them feel incredible. “Now I have taken a leap on building a huge HQ with a shop, dress fitting service and instagrammable backdrops, I hope I can transform the lives and confidence of more women to help them look and feel their very best. “Every woman deserves to shine and feel great in what they wear, it is my honour to be able to help them on their journey.”